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Empowering advertising with state of the art technology to increase income and results. The perfect platform for advertisers

FAQ ADVERTISERS

How do I get started with M-cHat ?

Hit the Register link https://m-chat.co/activity/ to create your M-cHat account.

Is it free to join?

Yes. Creating an account is completely free of charge.

What is the technology behind M-cHat ads?

M-cHat ads is a self-served data management system that connects advertisers with relevant traffic sources. Unlike any other platform, all the traffic you get with M-cHat ads comes from manually approved direct publishers.

What is the real-time bidding?

Real Time Bidding is the only fair and proper way to buy and sell media. It is the market where individual has control of placed prices, intead of the Sales team on the publisher side. Besides, it brings the most comprehensive targeting capabilities, as advertisers can now target users in real-time based on their previous behavior, purchase preferences, etc.

How do I create a campaign?

While logged into your M-cHat account, under the ADVERTISING section hit Create Ads → New campaign. Campaigns are approved instantly. Note that in order to create a campaign you must have at least $2.00 USD in your account balance.

What's next after creating a campaign?

After creating a campaign you must add at least 1 creative to it. for example A creative contains a title, 400x400 pixels image, a display URL and the landing page URL. Note that creatives are verified manually before approval.

What type of targeting does M-cHat ads offer?

We offer industry standard targeting such as : Geo-target, Browser target and Operating System targeting, plus specific source target if so needed.

Can I limit the budget per day for a campaign?

Yes. Simply set the daily spend limit to the value you need.

Can I have my campaign run at specific hours?

Yes. M-cHat ads allows you to choose the hours you want your campaign to run for each day of the week. Please note that your own timezone will be used.

How do I track conversions with M-cHat ads?

In order to track conversions for a campaign, It simple just click on ads control you'll be able to control and see all your ads statistics. https://m-chat.co/ads-control/

What are the conversion types?

Page enter - the pixel is fired when the visitor enters a page. Use this on "thank you for your purchase" type of pages. Any page interaction - the pixel is fired upon the visitor taking any kind of action within the page. Form submission - the pixel is fired when any form within the page is submitted. Button element click - the pixel is fired when any "button" element within the page is clicked. Link click - the pixel is fired when any "a" element that has a "href" attribute is clicked.

How do I check the statistics with M-cHat ads?

To check the statistics for your account, under the Create Ads section hit the Ads control button. There's a wide-range of options and filters you can use for segmentation.

How long does it take for a creative to be approved?

Moderation is done in few minutes after creation. If a creative was added on a weekend or on holiday, it will be moderated in 10 minutes.

My creative was denied. Why?

We are very strict when it comes to the content we serve to our Platform or our publisher. If we find any creative not to be fully compliant to our Content Policy we will not approve it. The moderation process includes the landing page of the creative.

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